Editing advert 2

When editing it today, I felt when I had the draft of the piece done I needed to add more to it to be intense, and with my feedback previously given from my teachers I added the eye shots to show it was as if it was a cow boy western film, with adding that shot and a couple others it really brought my second advert to life

First film day

We went to the race track and filmed the shots using the storyboard, with the story board it helped us get each shot done and not forget anything on the film day, when filming by the end I found it hard to get the consistency of lighting with the camera available

Creating the product (Cans)

With our logo selected by our audience we set to work and create our product for our adverts

Here was the first prototype of our cans which was very plain and not we'll designed but it was a starting block 

We chose to different types of can to see which we would use and how it would look with the finished product

We then added colour to our templates and tried to see what they would like created 

With the colour it definately caught your eye more but it looked very unprofessional with the stretched text, we also came to a decision on which can to use, and this was the far left one, as it was nicely fit for our template and there wasn't any unnecessary cutting for the rim. 

Our final product we created the templates with the measurements of the can, here are the templates : 

As you can see they have been largely changed with the back pieces finally added with more of a professional finish, we decided to change our logo colour with each can to go with the theme. 

Here are the final cans we made : 

Overall I'm happy with the progression of our product however if I had chance to tweak the product I would have may be added a different size Into the mix 

Scrapped Storyboard Idea

With our storyboards we always asked for our teachers and our audience to give feedback and with this  particular story board it didn't work out with the narrative, we decided not to go with this story board, the idea behind this advert was that the main character is being chased down an alley way and he manages to drink our product and fend them off, however we felt it gave the wrong feel to our product, and we didn't want to associate our product with thugs we wanted to go down the athletic route

Story board - Advert 2

Our second advert was still on the theme of sport, we decided to go with football for our second advert, the synopsis of our second advert is where a guy needs an added boost before he takes the free kick, so he drinks our product and manages to make the free kick, with him celebrating at the end, and the product slowly coming to end the advert, we decided on a free kick as it clearly showed him getting one up on his opponent.

Storyboard advert 1

This storyboard is the initial idea for our first advert;
The synopsis of the advert;
A group of atheletes are all lining up getting ready for a sprint on the track, however theres a missing athlete taking his time in the sport house drinking our drink, he arrives confidently with a different type of music to the shots i show of the other athletes, the gun goes off and the race starts with him speeding a head, and the athletes behind faltering, with the end shot of him on a bench sipping the drink being the winner, it also ends with a close up of our product.

Brand name

The logo was a big part for us, it had to be right for the drink so we brainstormed afew names and made a tally chart so we could get other peoples opinions and not be biased on our decision

Here is the brain storm of our brand names

The tally chart showing that primal was the most popular with it getting the most votes, I believe this is a good now for our brand