Target audience

This was a big part for us to get the right audience as our coffee advert before didn't feel right with the audience we tried to sell it to, with this we came up with a lift of each audience type and made sure we had an understanding on who we should sell it to, with an energy drink we felt it would be teenagers and young adults that would buy into our marketing, as older people wouldn't always care for energy drinks.

while discussing we briefly wrote targets and ideas for our audience to keep it in mind throughout our product progression