The opening shot introduces a male character in his early 20’s running urgently around a corner. We soon discover in the next shot that he is running away from three other people. This tells the audience that the man running away has done something mischievous. He is wearing a baseball cap, hooded jumper and jeans. This character is a representation of the ‘ideal’ target audience. The time appears to be around mid-day as it is light and clear to see what is happening. This may promote the drink to people who may not have a job.
The pace of the editing is fast which is emphasised by the camera movement used creating a pace that may be intriguing to the target audience as it is stereotyped that young men like action based activities.
The next shot of the man shows him quickly hiding behind a bin next to a light alley way. Behind him a coloured man leaning on the wall smoking in a hooded jumper. He gets up and walks over to him casually. This may represent this man, who is going to give the one in need the ‘Monster’ drink, as a God-like figure.
A shot of the chasers feet are quickly shown.
An over the shoulder shot of the man hiding is shown standing up as if to think that he may be a threat. We gain in this shot by the other man’s hand gestures and body language as if to say that he is no threat. This may also represent another ‘ideal’ target audience. 
He hands the man in the cap a ‘Monster’ energy drink. His hand positioning on the can allows on-lookers to see the logo on the can so they can recognise what the advert is trying to promote.
The man receives the drink thankfully, looking at the can which can draw viewer’s attention on the can.
The men chasing him are shown again but higher up their body this time as this time it was their feet that was shown. This makes viewers feel like they are gaining on him.
The people chasing him are seen coming round the corner looking in all directions to try and find him. The camera focus is on the chasers while the background is blurred where the man running away is seen in the background, positioned to the side so that it is clear to viewers that he is drinking the drink given to him. In the foreground the chasers are seen with the closest one to the camera looking in the direction of the screen so that on-lookers can see his face. The other two are seen behind him.
A shot from behind the chasers is shown to show them closing down on the man.
A clear shot with the man is shown drinking from the can while the focus of the camera is on the three men getting closer. This is to emphasise the change in ranking that will be made in a few shots.
The chasers are seen slowing down with their facial expressions turning shocked and scared looking directly into the camera, demonstrating a point of view shot of the man that once was ‘weak’ but from drinking the ‘Monster’ can, is now strong. This is the first time that we see the three of their faces together, when they are seen as most vulnerable. The camera shakes and rises as the fear grows on their faces. This allows on-lookers to build their own image of what they think they are scared of as it is not shown.
All three men turn and run from the man who once was weak.
This is shown while a fade out is shown to a black screen followed by a zoom out of a large image of a monster can directly positioned in the middle of the screen. A black background is used so all attention is focused what is shown on the screen. The slogan ‘Unleash the beast’ is also placed to the right of the can. This slogan links into what happened in this advert of the man turning into a beast. As well as the name ‘Monster’ allows this image to be displayed. This screen is shown for a few seconds to show the difference in pace, allowing the change to help viewers remember the name and slogan.
I have noticed that the man drinking the ‘Monster’ energy drink has attained more screen time allowing the on-lookers to relate more to him rather than the people chasing him.
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