Sponsorship is funding given to a television program or network to help pay for airtime, usually sponsorship is offered in return for commercial advertisement, a sponsorship is usually paired with a programme that have the same age range of the viewers watching the selected program, for example a childrens advert would be put with a childrens program, another example is a sports brand sponsoring an athletic event, as the people watching the sport will be more interested and will most likely buy respectable brands. the relationship between the sponsorship advert and the programme is called synergy, where both parties mutually benefit eachother.
Tv sponsorship is at an all time high with the market worth over 190 million in 2007 according to carat which means it was up 8.5% on 2006, the growth is predicted to grow with each year
However the BBC sponsorship website has closed and will not re-open, the bbc will not advertise other opportunities for its events - they may take information that is appropriate to relevent non-commercial bodies about the small number of BBC events and make the guidelines clear
Radio Advertisement -
90% of all adults listen to the radio every week for an average of 22 hours a week, radio is still the second most consumed medium after tv, which is overa quarter of the average adults time spent with media across the day
The popularity of radio is because its easily accessable and effortless to consume, radio on any platform plays a unique emotional role in the listeners life, for example lifting their mood when engaged in other tasks, wherever and whenever, this is a role impossible for other media to fulfil to the same level.
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