Gillian dyer, has come up with an idea that advertisers always pull on the lines of appeal,They use images of, or make reference to things to tap into our desires or fears.
According to Gillian, Advertisers that specialize in family think/know that everyone wants to belong, so they use this within adverts, a good example would be the fairy liquid brand, always showing a happy family.
When trying to advertise the luxurious lifestyles they make you look into your inspirations and make the appeal with that, a good example would be Gillet shaving cream it shows the famous athletes use it, which then makes you feel like using it.
Dreams and fantasies also play a big part in advertising, when advertisers tap into it they want the audience to be sucked in with desire of what they've always wanted.
Love and romance is a strong way for advertisers to suck the audience in with everyone wanting to belong a good example for romance lynx, how lynx basically say you wear our brand and the women will come following.
Humour - it will always be a good for advertisers to use as it makes there advert more memorable if the audience laughed at there piece an example of this is the cadburies eye brow advert.
location is very particular when advertising the lines of appeal sugguest when trying to advertise it has to be picturesque for the audience to enjoy and want there product a good example for this is the thomson holiday company.
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